I can't speak for other people, CEOs. Share Your Design Ideas, New JerseysMurphy Defends $10 Billion Rainy Day Fund as States Economy Slows, What Led to Europes Deadliest Train Crash in a Decade, This Week in Crypto: Ukraine War, Marathon Digital, FTX. I think you have to be in front of your teams. What would you go back and tell your younger self? He promises NPR will build on its mission and values but adds, ""This will be a major loss." My story: npr.org NPR says it's cutting jobs by 10% as ad revenue drops Just be tuned into our folks. What makes you so open and vocal about the need for diversity? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. "When I think of NPR and I think of the member stations collectively, I think really of journalism as a public service, not tied to a profit motive," Lansing told NPR News. Courtesy of Allison Shelley for NPR. Lansing says even that proved overly optimistic. (On NPR's radio side, advertising takes the form of underwriting, as corporate sponsors are not permitted to call for listeners to purchase goods or services.). Current: Do you have any examples of how digital operations would be integrated into divisions throughout the organization? Lansing said he took pride in maintaining conventional broadcasts while appealing to new audiences, reaching about 25% more people each week. Lansing, who is . NPR's John Lansing Discusses the Importance of Integrity in Journalism By Nicole Jones - October 30, 2020 0 463 NPR National President and CEO John Lansing joined the Belmont community for a conversation about integrity in journalism, highlighting its importance especially during an election year. Let's say, I was walking out of high school into college, I had no idea what I was going to do. When that happened, it energized us to really double down on understanding where our weak spots were, what we needed to work on. And I would do a board-level review for the donor or donors as to where the business was, the value of the work we were doing, the things we were adding in terms of covering the pandemic. The newsroom currently stands at just shy of 490 people, while programming has shot up to 230. NPR's chief executive announced the network would lay off roughly 10% of its current workforce - at least 100 people - and eliminate most vacant positions. It didnt begin in the summer it accelerated in the summer. She also has led initiatives to reform hiring practices and to sweep far more temporary positions into permanent slots, often working closely with the network's chief unions to do so. In a large part, the digital teams and the divisions will work together to reach a final model. Live from. That survey happened in the fall of 2020. advanced degree - political agility. "When we say we are eliminating filled positions, we are talking about our colleagues - people whose skills, spirit and talents help make NPR what it is today," Lansing wrote in a memo to staff today. Scripps Company, where he managed the company's portfolio of ten broadcast television stations across the country. This documentary-style series follows investigative journalists as they uncover the truth. It is our work our North Star and our work are the same thing. NPR maintains 17 national bureaus and 17 bureaus abroad. I have read and agree to the terms & conditions, Senior Vice President for Television in the broadcasting division of the E.W. Weve seen significant growth in Code Switch, in Louder Than a Riot, in Sam Sanders podcast [Its Been a Minute], in part because for the first time in a while, were really investing in marketing support for those podcasts. For the year that ended last September, NPR reported $241 million in expenses. NPR draws more than 28 million listeners each week and 40 million unique monthly visitors to its website both represent a rise of several million over those five years. Current: When was the climate survey conducted? Anyone can read what you share. I think we're moving forward. Scripps Co., says whenever an economic slowdown appears imminent, marketing budgets get slashed. So I would tell my younger self to be confident, calm down, it's all gonna work out. Prior to joining USAGM, he served for two years as the President and CEO of the Cable & Telecommunications Association for Marketing (CTAM), an organization that facilitates collaborative marketing initiatives for its members. And the fourth one is to diversify and grow our revenue models so that were not overly reliant on one or two revenue streams to help strengthen our future financials. Mr. Lansings colleagues attribute the growth to his embrace of digital formats and the understanding of audiences that he gleaned from the private sector. Family Status: Married with 4 Children (Jean Rausch Lansing) Board Memberships & Affiliations. Michael was a senior marketing executive at Scripps for Food Network and HGTV and really brings a lot of media marketing expertise. NPR takes only a few million dollars a year from federal sources for its programs. Our goal of developing our audience as a younger and more diverse audience requires that we invest in marketing, we invest in content, and we partner with platforms where those audiences can be found rather than expecting younger and more diverse audiences to come to our platforms, necessarily. "We're not seeing signs of a recovery in the advertising market," Lansing says in an interview. After becoming part of Warner Bros. And so I had a very visceral reaction to that happening in my hometown, and that it was so egregious the murder of an innocent person captured on video, on a phone. One thing I would say is, research the places you're looking at to either begin your career or advance your career and understand where they are on these issues. When will that freeze be lifted? Its my expectation that that will expand throughout the organization, so that everybody understands its everybodys job, and the accountability is going to be something that we measure and transparently report back out. "Governments around the world are increasingly cracking down on the free flow of information; silencing dialogue and dissent; and distorting reality," Lansing said in a speech he delivered in May to the Media for Democracy Forum. The other is the fight for donors. What advice would you give to young journalists of color when navigating these white spaces, but attempting to make a change? "I have been an avid fan of NPR for many years. We discovered in our most recent climate survey that that was an area that we needed to put more effort into. He is credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. ", "It's always difficult in these situations, and I don't want to minimize the impact that it will have on our colleagues and in some cases, you know, our ability to do what we do," Lee says. Lansing: They were for general. John Lansing, the chief executive officer and director of the U.S. Agency for Global Media, will become NPR's CEO in mid-October. He will be the 11th permanent president or chief executive in the radio network's nearly 50-year history. So at the end of the day, its a commitment, but this also has to be accountability. The only route to a successful engagement on this issue is to deal with it, to talk about it, and to take action. Lansing is a media executive with a deep understanding of journalism, having spent two decades as an award-winning journalist, successful newsroom leader and major market local media executive before becoming a global chief executive officer. That content executive position has not yet been filled; its creation led to the departure of then-NPR chief news executive Nancy Barnes. Lansing: SAG-AFTRA came out with their letter around our September board meeting in 2020. Current (https://current.org/2021/02/ceo-john-lansing-discusses-nprs-diversity-efforts-budget-deficit-and-growing-podcast-competition/). In recent remarks online, Johnson, who is Black, focused on a more competitive landscape for NPR journalists, including people of color. And for those stations that were scheduled to have a reduction, we allowed those reductions to go forward with a floor of 3% so that nobodys dues went up. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? The work theyve done during the pandemic has been nothing short of miraculous in many cases, particularly given the summer of racial reckoning, the most unusual presidential election in memory and everything thats gone on since. The union represents 570 people at NPR. Its not something weve baked and were just going to hand it down. At the same time, we have to think creatively. Current: How much were those anonymous gifts? A number of executives will report directly to Lansing, including Nancy Barnes, senior vice president for news and editorial director, who joined NPR last November and oversees the network's newsroom. Pack then took a number of actions that raised fears about the independence of the agency, which includes Voice of America. No. Lansing: Its on social media platforms or YouTube or through media partnerships. What do you think are some characteristics of good leadership? It's not just what happened this week on the Hill, although that's important. John Lansing, the chief executive officer and director of the U.S. Agency for Global Media, will become NPR's CEO in mid-October. John Lansing is a former Obama appointee who was named president and CEO of NPR on Thursday. How does the economy react to all of that? ", "I am thrilled to work with NPR's exceptional management team, staff and journalists," said Lansing. I would enjoy being on a podcast talking about politics. It was a reckoning for all of us together collectively at NPR. NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everydayon the air, online, and in person. So mentally, how do you manage that? While serving as chief operating officer, she took on a greater role during two of Mohn's medical leaves and in the aftermath of the sexual harassment scandal. And were pleased to work with them. The emphasis, he says, must be on drawing in "the future audience to make NPR sustainable for the next 50 years. Lansing has also put significant stock into what he calls the NPR Network, which calls for greater unity of coverage and digital initiatives, such as newsletters, streaming, podcasts and more. U.S. Agency for Global Media Faces Of NPR showcases the people behind NPR--from the voices you hear every day on the radio to the ones who work outside of the recording studio. Current: You recently made some changes to NPRs digital strategy by moving to integrate digital operations into divisions throughout the organization.This also includes eliminating the role of chief digital officer held by Thomas Hjelm at the end of February. I'm just passionate about how good leadership can lead to good outcomes, and that led me here. Harvard Kennedy School. The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. John Lansing, president and CEO Chair of the NPR Foundation John McGinn Public members of the board Carlos Alvarez, CEO, The Gambrinus Company Fred Dust, designer, speaker, and consultant Paul G. Haaga Jr., retired, Capital Research and Management Company - Chairman of the NPR Board of Directors And our work began then. Theres no question about it. We did a climate survey of our employees, and we learned about a particular weak spot for us with women of color at NPR who didn't feel it was a place to grow their career, a place to be their whole selves, a place where they are seen and respected. Within a few weeks, Lansing became convinced that projection would be unreachable. John Lansing testifying before a House Appropriations subcommittee in July. Amazon, Google, Meta and Microsoft have announced more than 50,000 job cuts combined in just the past few months. We've made some good forward progress around hiring, with requiring that our hiring panels be diverse, requiring that our finalists have diverse representation at a minimum, but of course there's no maximum, in terms of a list of finalists. Lansing, who is 62, is. Lansing, who is 62, is. "What we've shown with podcasting is that we can take some of our core journalistic assets and we can create new formats and new programs around them and actually reach new audiences. NPR was seen to align itself with federal workers at VOA who essentially conducted an internal uprising on government time, while NPR made quite clear in its coverage where it stood. Both Lansing and Sheikholeslami say he is adamant about pressing forward with reforms to the workplace culture at NPR that Mayor has already started to put in place. CEO John Lansing discusses NPRs diversity efforts, budget deficit and growing podcast competition. Age: 62, Born on July 31, 1957, in Minneapolis Your email address will not be published. Again, I think it's about getting it intertwined into everything we do. NPR's chief executive announced the network would lay off roughly 10% of its . But we made a firm commitment, as you know, to freeze station dues and fees. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. You hear me say fairly often it's not a thing that's going to end; it's really a new way of operating with an awareness of this weakness that we need to address and build upon and ensure that it lives on and continues to improve.

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