But I would tell you that what has ultimately driven this brand is our franchisees and it is our culture, right? Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Show all. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. If you dont have a Tropical Smoothie Cafe near your home yet, just wait a bit. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. Were working on it. I lean into that so that our employees can feel good about what they do.. 5 Questions with Tropical Smoothie CEO Charles Watson. Was it a pleasant surprise, expected, or was it a bit of both? I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. We have a jerk chicken quesadilla, we dont come out and just do a ham or turkey sandwich. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. We have very dedicated franchisees that just go out there and drive the business every day. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Next year marks 25 years since the brands founding. The average tropical smoothie franchise owner s salary/pay is estimated to be $126,000 per year, based on an average net revenue of $1,009,803 and a profit margin of 15%. I may have been, in fact, the person responsible for awarding them a franchise! The companys goal is to open 1,500 cafes or more by the year 2024. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. Tell us a little about your background before joining Tropical Smoothie? Tropical Smoothie Cafe. This process only helps our individual franchisees and their bottom line, respectively.". Total revenues were $58 million while expenses were only $41 million, indicating a healthy profit margin of around 30%. 1117 Perimeter Center West, Suite W200 If you dont have a good product, it doesnt matter. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Both of my parents had the entrepreneur bug and they definitely passed that on to me. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Watson:"When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. January 21, 2010 // Franchising.com // Destin, Fla. - Tropical Smoothie Caf, a tropical-themed smoothie and sandwich chain with more than 285 locations, announced today that Charles Watson has . If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Find contact details for 700 million professionals. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. All of this information may look daunting, yet . Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Atlanta, GA 30338 webtv.net; 5+ 404-210-XXXX; 770-670-XXXX; 770-821-XXXX; 770-580-XXXX; 770-821-XXXX; 678949XXXX; Paul Marsden Chief Financial Officer . The role employees play in setting the customer experience in the restaurant. Fast CasualAn interview with Tim Tang of HughesDecember 2, 2019. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Here's how CEO Charles Watson did it. He is directly responsible for selling more than 800 franchises. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. SKR Vr Glasses VR Headset Controller with Remote Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. See where were looking to grow to meet the incredible demand. 13, 2021, 08:36 AM. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. TropicalSmoothie.com. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. *$1,009,803 System Wide Average Net Revenues. Did you foresee the level of growth the chain has experienced of late? How Tropical Smoothie pulled off record-breaking year during COVID-19 Yeah. So theres a lot of involvement. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. "I wanted to further instill a franchisee-first mentality. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Charles Watson, CEO, Tropical Smoothie Cafe Passion and brand vision continue to guide the way. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. The offering is by prospectus only. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Again, the franchising, especially in Tropical Smoothie, it is a local business. And so I think were right on pace. wills o' nats last of the summer wine. *$1,009,803 System Wide Average Net Revenues. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. The Untold Truth Of Tropical Smoothie Cafe - Mashed.com

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